"Adform, the most powerful and safe media buying platform, today (9th December, 2025) announces a new partnership with RTL AdAlliance, the international sales house of RTL Group, Europe's leading entertainment company across broadcast, streaming, content, and digital. Bringing together RTL AdAlliance's extensive reach of more than 30 million European households with Adform's sophisticated programmatic technology, the partnership enables international advertisers to launch more targeted ATV campaigns."
"For Adform's global brand and agency partners, this will activate ATV banner ads on RTL AdAlliance's inventory, including L-Shape formats that overlay a dynamic banner in the corner of the linear ad break. The partnership launches with a dedicated ATV collaboration in Austria, where Adform is among the select DSP partners to enable programmatic buying of RTL inventory. Additional markets will follow, with expansion into ATV video formats planned for early 2026."
"As advertisers seek greater control within increasingly fragmented TV environments, Adform and RTL AdAlliance are combining television's traditional reach with the level of digital precision now expected. International brands and agencies stand to benefit from RTL AdAlliance's extensive portfolio in Europe and from the insights provided by ATV to optimise campaigns across display, video, audio, and additional formats, ensuring genuine omnichannel efficiency."
Adform partnered with RTL AdAlliance on 9 December 2025 to combine Adform's programmatic technology with RTL AdAlliance's reach of over 30 million European households. The collaboration enables international advertisers to launch targeted automated TV (ATV) campaigns, activating ATV banner ads including L-Shape overlays during linear ad breaks. The partnership begins with a dedicated ATV collaboration in Austria, where Adform is a select DSP partner for programmatic RTL inventory, with additional markets and ATV video formats planned for early 2026. Audiences are made available through RTL AdAlliance audience solutions to enable cross-market deployment and consistent omnichannel campaign performance. The buying infrastructure blends automation, data-driven targeting, scale, and premium, trusted audiences.
Read at Exchangewire
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