Adelaide's 2026 Outcomes Guide Reveals How Attention Drives Results

"Adelaide, the leader in attention-based media quality measurement and activation, has released its 2026 Outcomes Guide, offering the industry's most comprehensive look at how attention metrics are being applied across advertising campaigns to drive measurable outcomes. As attention becomes part of everyday media decision-making, the report brings together 60 case studies across 16 industries, each supported by third-party outcome measurement, to show how brands are using attention metrics throughout media planning, activation, and optimisation."

"Across attention-powered campaigns in 2025, advertisers saw an average 33% lift in upper-funnel KPIs and a 53% increase in lower-funnel impact. The 2026 Outcomes Guide illustrates how brands achievedand often exceededthose benchmarks using Adelaide's AU metric. Beyond individual campaign results, the report highlights consistent patterns in how brands are operationalising attention, such as setting minimum quality thresholds during planning, prioritising high-attention placements to maximise advertising performance, and activating attention metrics programmatically through custom bidding strategies, private marketplaces, and pre-bid targeting."

""Attention has moved well beyond proof-of-concept, and this year's Outcomes Guide reflects that shift. What we're seeing now is execution at scale," said Marc Guldimann, CEO & co-founder of Adelaide. "As the guide has grown year-over-year, so has the sophistication of how attention is being applied. The 2026 edition demonstrates how teams are putting AU to work in-market, linking attention to full-funnel results across KPIs, industries, and objectives, and making it clear how marketers can apply these strategies in their own campaigns.""

Adelaide presents 60 case studies across 16 industries, each supported by third-party outcome measurement, showing how brands use attention metrics in media planning, activation, and optimisation. Attention-powered campaigns in 2025 delivered an average 33% lift in upper-funnel KPIs and a 53% increase in lower-funnel impact. The AU metric links attention to measurable full-funnel outcomes and helps brands meet or exceed benchmark performance. Common operational practices include setting minimum quality thresholds during planning, prioritising high-attention placements to maximise performance, and activating attention programmatically through custom bidding, private marketplaces, and pre-bid targeting. Execution at scale and growing sophistication are driving broader adoption.

Read at www.exchangewire.com