Adelaide Announces AFP, Adelaide for Publishers, Including Free Attention Audits - The New York Times Joins as Launch Client
Briefly

from Exchangewire10 months ago
The New York Times, the launch client for AFP, utilized AU audits to improve delivery against client KPIs and monetize high-attention offerings.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/05/adelaide-announces-afp-adelaide-for-publishers-including-free-attention-audits-the-new-york-times-joins-as-launch-client/
Attention-based media quality helps demonstrate value to advertisers in a premium environment, leading to more efficient outcomes and improved client partnerships.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/05/adelaide-announces-afp-adelaide-for-publishers-including-free-attention-audits-the-new-york-times-joins-as-launch-client/
Read at Exchangewire
#attention-based-media-quality-measurement #adelaide-for-publishers #new-york-times #au-metric #media-investment-decisions
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