"Welcome back and happy New Year! Did you have a good break? Maybe you disconnected properly: notifications off, social media paused, quality time with friends and family, all in (or out in this case) style. Or maybe you binge-watched Netflix etc in your PJs, phone permanently in hand. Either way: good for you. And a heartfelt get well soon to everyone who went skiing and came back with a little cast-on-the-leg souvenir. A seasonal classic."
"Now that we're a few days into the new year, the more interesting question is probably not how your break was, but how your New Year's resolutions are doing. Made any? And what do New Year's resolutions even look like in 2026? Is diet and exercise still a thing now that we have Ozempic? Is reading more books or learning a new language still relevant now that we have GenAI? (Learning how to use AI, of course, being the notable exception)"
New Year resolutions are increasingly outsourced to drugs, algorithms, and automation, shortening traditional personal goals like diet, learning, or reduced screen time. Cultural acceptance of technological shortcuts reshapes expectations for self-improvement and leisure. The ad tech industry should avoid vague, comforting jargon such as transparency, efficiency, privacy-first, and AI-powered, and instead embrace modest, concrete commitments. One clear commitment is to stop sensationally declaring channels, formats, and business models dead. The preferred approach emphasizes realistic, actionable changes and disciplined skepticism toward fad proclamations and exaggerated rhetoric.
Read at Exchangewire
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