"That brings us to the topic of ad fraud, an activity that came to mainstream attention with news of convictions for such activity in the early 2020s. However, as today's report from cybersecurity firm HUMAN shows, it's not a problem that's gone away. Earlier today, it disclosed details of what it characterizes as one of the more sophisticated mobile ad fraud operations uncovered to date."
"The latest SlopAds investigation involved at least 224 apps collectively downloaded more than 38 million times across 228 countries, with much of this activity originating in the United States, India and Brazil, per the company. At its height, the network generated an estimated 2.3 billion daily bid requests, according to HUMAN's technical report, with the "Slop" moniker reflecting both the mass-produced nature of the apps and their recurring AI-themed branding, a veneer that belied the underlying mechanics."
Google's ad tech remedies phase begins next week. A sophisticated mobile ad fraud operation called SlopAds relied on hundreds of apps distributed via Google Play. The operation included at least 224 apps, more than 38 million downloads across 228 countries, and generated an estimated 2.3 billion daily bid requests at its height. The apps used recurring AI-themed branding and an extensive command-and-control and promotional infrastructure. The apps performed checks to distinguish organic from non-organic installs and triggered fraudulent behavior only after installs that followed an ad click. The affected firm could not estimate advertiser losses.
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