Thomas Brennick reminisces about skiing at Black Mountain, where innovation meets tradition. Recent upgrades by Erik Mogensen, who purchased the resort, focus on integrating technology to enhance operational efficiencies. Mogensen's company, Entabeni Systems, introduces data-driven strategies for lift ticket sales and snowmaking, positioning Black Mountain to compete with larger resorts. While conglomerates can operate at scale, Mogensen believes that nimbleness allows smaller resorts to adapt quickly to changing demands, ensuring a tailored experience for guests while keeping skiing accessible.
Mogensen emphasized that large operators can dominate in scale, but by leveraging data and technology, smaller resorts like Black Mountain can remain agile and responsive.
The introduction of high-tech systems at Black Mountain enables enhanced decision-making, from snow production to food sales, significantly improving operational efficiency and guest experiences.
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