A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse | AdExchanger

"ISpot had sought $47 million in damages based on its calculations of the harm EDO allegedly caused through its actions. Although the jury awarded iSpot less than half of that number, it agreed that EDO had violated multiple contract provisions, including exceeding data access limits beyond contractual terms and using that data to develop rival tech."

"Measurement is the business of trust, transparency and accountability, and EDO proved they have zero regard for any of that through a pattern of data theft, obfuscation, evidence deletion and lying,"

"In a September 2017 message, sent by EDO CEO Kevin Krim to Norton, he mentions the company's intention to "transition away from iSpot and steal their business.""

iSpot sued EDO in 2022, alleging EDO breached contracts by misusing iSpot’s TV ad data to develop a competing product. A California jury awarded iSpot $18.3 million after finding EDO exceeded data access limits and used the data to build rival technology. ISpot had sought $47 million but received less than half. ISpot accused EDO of data theft, obfuscation, evidence deletion, and lying. EDO intends to appeal and characterized the case as an attempt to slow a smaller competitor. An internal 2017 email from EDO’s CEO referenced intentions to "transition away from iSpot and steal their business."

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