Kurt Benkert, a former NFL quarterback, observed that standard footballs were too difficult for kids to grip and catch. He founded The Dime Lab to create footballs that cater to backyard players, with improved grip and proper sizing. Traditional footballs require extensive preparation to perform well, which is impractical for casual players. Since launching, The Dime Lab has achieved significant success, selling over 17,000 products and generating $850,000 in sales, largely driven by strong social media presence and demand for quality gear.
"The traditional customer doesn't have 50 footballs. They have one or two good footballs that they like. And if they wear out, they've got to go through the prep process all over again."
"I knew I'd be able to sell it through my social media, through YouTube, TikTok, all that, as long as it was good quality."
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