"Imagine walking up to your refrigerator and noticing an advertisement for Tide on its screen. Your fridge has become a billboard. Ads have increased their infiltration of American homes, touching appliances with screens like fridges."
"One affected customer, 47-year-old Tim Yoder, told the Journal that he first noticed an ad on his $1,400 Samsung smart fridge last fall. He didn't pay for ads - he paid for an appliance with a touchscreen that lets him control other Samsung technology, stream music and find recipes."
"The ads appear only on select Samsung Family Hub refrigerators equipped with screens and internet connectivity. They display as a rectangular banner at the bottom of the screen as part of a widget that also features news, weather updates and a calendar."
Samsung has initiated a pilot program to display advertisements on its Family Hub refrigerators, which has upset many owners. Customers like Tim Yoder, who purchased the fridge for its smart features, feel blindsided by the ads. While Americans have accepted ads on smartphones and in public spaces, the kitchen has remained largely free of such marketing. The ads appear as banners on select models, integrated with other features like news and weather updates. Samsung is expanding its touchscreen initiative across various appliances, despite customer dissatisfaction.
Read at Entrepreneur
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