Read at Exchangewire
The popularity of sports on social media is on the rise, with over 90% of 18-24 year olds engaging with sport-related content weekly. This trend is expected to continue with major sporting events such as the Olympics and Euros approaching.
Many more people will likely be flocking to social media to engage with sports in the coming months.
X has signed an exclusive content deal with WWE to launch a new weekly video series called WWE Speed, featuring timed WWE matches. X aims to become a video-first platform and is currently incentivizing creators to post content on their platform through improved ad revenue share deals.
Their partnership will see the launch of WWE Speed, a new weekly video series which will showcase timed WWE matches, exclusive to the platform.