73% of marketers now using generative AI tools | MarTech
Briefly

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey.Not holding out for long.Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.
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