The article discusses the evolving landscape of ecommerce, emphasizing the necessity for businesses to adapt to changing consumer preferences and technological advancements. It highlights insights from ecommerce professionals on overcoming challenges and adopting innovative strategies. A key recommendation is to prioritize mobile user experience, given that 78% of retail traffic occurs on mobile devices. The use of biometric features and payment integrations such as Apple Pay can streamline mobile transactions, while personalized push notifications significantly enhance customer engagement.
"I think a good practice is to always review the mobile UX first... the way you prioritize content becomes even more key for mobile because the mobile screen size is a lot smaller."
Collection
[
|
...
]