Building a strong personal brand can open up new opportunities for growth for both individuals and the firms they work with.
Trade publications are always seeking experts in their focus area who can share examples of best practice or provide insights on trends and key issues.
Be proactive in connecting with publishers. Often editors go to industry conferences so don't be shy about asking them if there are opportunities to share your expertise.
Even if you are not a CEO, spending time promoting your personal brand can help you stand out from the crowd.
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