19 Surprising Things About Gen Z
Briefly

Gen Z is a true melting pot with a significant Hispanic and non-Hispanic Black population. Nearly 20% identify as LGBTQ+, and they appreciate diversity and authenticity in marketing practices.
Gen Z values brands that challenge stereotypes, do not use Photoshop, and offer exclusive deals. They also prioritize sustainability, eco-responsibility, and specific environmental claims over generic terms like 'green'.
Read at Adweek
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