Artificial intelligence is rapidly transforming marketing strategies, especially for small and medium-sized businesses (SMBs). This article outlines how SMBs can effectively utilize AI tools to enhance their marketing, from crafting social media posts to gaining insights into customer behavior. Insights from 18 members of the Forbes Agency Council highlight innovative ways to implement AI that boost efficiency and creativity, empowering smaller teams to maximize their impact without compromising authenticity. Recommendations include automating content planning, personalizing user recommendations, and enhancing engagement by analyzing customer interactions.
"AI is becoming an essential tool for small and medium-sized businesses to enhance marketing efforts, allowing teams to better connect with their audiences."
"By leveraging AI, SMBs can streamline workflows and personalize their campaigns, ultimately achieving more with limited resources."
#artificial-intelligence #marketing-strategies #small-business #customer-insights #forbes-agency-council
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