YouTube is strategically positioning itself for future award seasons, planning to enter Emmy categories with its creators, indicating a potential shift in mainstream acceptance.
Despite influential creators, YouTube generally lacks a unified network to promote shows for major accolades, relying primarily on individual creators to seek recognition.
Mary Ellen Coe highlighted the independent nature of YouTube creators, showcasing their capabilities in writing, editing, and production, undeniably altering independent entertainment.
A targeted 'seed-planting year' indicates YouTube's serious intent to work on securing nominations and establishing a presence at prestigious award shows.
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