The addition of three-minute Shorts is one of YouTube's most significant updates for creators, enabling them to expand their reach and drive engagement more effectively.
YouTube is now well-positioned to attract more TikTok-native creators, especially with the looming potential TikTok ban, as mid-form videos gain popularity.
The longer Shorts feature has the potential to increase watch time and improve creator retention, fulfilling a viewer need for content that is more substantial than bite-sized clips.
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