The move from YouTube to expand its rollout of ads on paused videos comes after it announced to users a week ago that it is tightening its restrictions on its crackdown on ad blockers, which began last year.
In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content. Initial results show that pause ads are driving strong brand lift results and are commanding premium pricing from advertisers.
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