""Launching a new premium collection allows Yankee Candle to answer a desire for how a new generation of fragrance lovers combines scent and home decor to express themselves," Beardwood&Co. co-CEO Sarah Williams tells Fast Company."
""Ensuring this new line felt luxurious and display-worthy was the real benchmark for launch.""
""We worked with expert perfumers trained in the tradition of fine fragrance to craft a collection that feels as intentional and curated as the poems it lives in," Aaron Swart, the general manager of home fragrance for Yankee Candle's parent company Newell Brands, said in a statement."
Yankee Candle introduced the YC Collection, a seven-fragrance premium line designed by Beardwood&Co. The collection features curved glass jars, white wax, metallic lids with a YC monogram, and minimalist packaging. Each box includes watercolor artwork by Carly Martin inspired by an artist's fragrance sketchbook. The line prices at $45 for a 12 oz candle and $32 for a 7 oz candle, compared with the brand's existing $20.99 price for 20–22 oz candles. Each scent credits the perfumer to highlight craftsmanship. The launch aims to make the products display-worthy and support Newell Brands' effort to improve Yankee Candle sales.
Read at Fast Company
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