"[Your] ads don't need to win some contest or something, just not [be] jarring and ugly, [because] I have a personal aversion to jarring and ugly ads. And I'd actually rather make less money than have strident and ugly ads in the system."
"- The best performing ads are only 50-100 characters. Make sure your ad is simple, gets straight to the point, and focuses on one clear message. - Brands get real on X, and our audience expects them to be. Stay true to your voice, speak naturally and directly to your audience, and avoid being overly sales-y. - Give people a reason to take immediate action. Highlight limited-time offers or unique value to motivate clicks, downloads, or purchases."
"Avoid using @mentions in your ad whenever possible, as they can distract viewers and lead them away from your content. Hashtags and multiple emojis are also prohibited in ads for the same reason."
Ads should avoid jarring or ugly design and prioritize aesthetics even at the cost of revenue. High-performing ads are concise, typically 50–100 characters, with a single clear message and direct wording. Authentic brand voice that sounds natural and not overly sales-y resonates with audiences on X. Urgency and unique value propositions motivate immediate action through limited-time offers or distinct benefits. Avoiding @mentions, hashtags, and multiple emojis reduces distraction and keeps viewers focused on the ad content. Simplicity, authenticity, and minimal distractions collectively improve ad performance and user receptivity.
Read at Social Media Today
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