Over the weekend of July 13-14, 2024, the sports world was buzzing as several major international tournaments crowned their champions. Fans flocked to X to share their passion and pains, joined by brands, pundits, and athletes, showcasing live event engagement.
X, despite no user growth post Elon Musk's acquisition, excels in real-time event coverage with active sports communities. Users, particularly sports fans, prefer X's engagement over other platforms for live event discussions.
Stats reveal 6 in 10 sports fans use X, making it a prime platform for advertisers to target this engaged demographic. The upcoming Olympics is expected to drive significant conversation and viewership on the app.
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