The new campaign focuses on broadening the Journal's subscriber appeal to a wider set of business professionals, not just a small subset of finance investors or C-suite executives.
The campaign showcases the 'why' behind our journalism and celebrates how the newsroom illuminates the real power dynamics at play and the impact those dynamics have on all of our lives.
The campaign is backed by a multimillion-dollar investment in paid marketing, including out-of-home ad placements in key markets and digital media spending across social apps like Instagram and TikTok.
The new campaign piggybacks off changes in the Journal's editorial structure, including layoffs that drew criticism, with a focus on aligning reporters with natural fits within new groups.
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