"Your LinkedIn about section works harder than any other part of your profile. While you sleep, eat dinner, or see clients, those 2,600 characters either pull prospects closer or push them away. Most professionals write boring career summaries that sound like everyone else. I doubled my LinkedIn following in 2025 by treating my about section like a high-performing LinkedIn post. It works."
"After spending time with LinkedIn's team at their New York headquarters and analyzing what converts scrollers into buyers, I discovered that the highest-performing about sections follow a specific pattern. They tell stories. They make promises. They prove results. They create urgency. They give clear directions. Most of all, they sound human, not corporate. Understand what makes the perfect about section. The perfect prompt that creates it comes after that."
Treat the LinkedIn About as a high-performing post that works continuously to attract or repel prospects. Lead with a transformation story that hooks readers on the first line, then describe before-and-after moments with emotional specificity. Name the ideal client with laser precision to avoid generic prospects. Use storytelling, make clear promises, prove results, create urgency, and give explicit next steps. Prioritize sounding human over corporate and defer credentials until after the reader cares. A precise prompt can efficiently produce this structure and turn the About into a client magnet.
Read at Forbes
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