Wolverine works to put 'woman-made' in the dictionary
Briefly

Boot maker Wolverine is kicking off Women's History Month with a purpose-driven campaign centered around gendered language.
In addition to our goal of getting 'woman-made' added to the dictionary, we hope to inspire girls and women around the globe.
Change.org petitions have remained a playful way for brands to draw attention to purpose-driven campaigns.
Read at Marketing Dive
[
add
]
[
|
|
]