The U.S. government is giving TikTok 9 months to a year to find a buyer or get banned. China's government has outright said it would not support the sale of the Chinese-owned company, ByteDance, making a ban all the more likely.
"This unconstitutional law is a TikTok ban, and we will challenge it in court," said TikTok in a statement.
Alario, a small business owner, highlights the crucial role TikTok played in building her eco-conscious swimwear brand. Despite more followers on Instagram, TikTok generated significant sales and income.
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