"If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?"
"How much care and attention are you spending on marketing your affiliate program? If you are struggling to find and retain new affiliates, you might need to take a closer look at the way you manage your brand marketing strategy for your program. I'm going to share a closer look at four key things you can do now to grow your affiliate platform and ensure new affiliates are engaging with your affiliate team more effectively."
Affiliate programs require focused brand positioning, targeted affiliate profiles, and a defined desired brand image. Marketing and acquisition activity should align with three principles: Why You, Why Me, and Why Now. Program pages and network listings must present a clear three-second affiliate pitch and immediately signal the types of affiliates sought. Program marketing and promotion strategies should match the attention given to customer advertising and apply standard brand and promotion principles. Communications must be crystal clear so affiliates understand offers and comparative benchmarks. Recruitment messaging should be personal and compelling to improve affiliate attraction and retention.
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