Why Local Media is the Secret to Getting Free PR | Entrepreneur
Briefly

Opinions expressed by Entrepreneur contributors are their own.Living in Las Vegas means I live and work where there are over 24,000 events, conventions and trade shows (bringing in 6.5 million attendees) annually.Having worked with many companies who attend, display or speak at these events, there's one thing I always recommend that has helped them generate earned media while on site.
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