"No one has ever called LeBron James underrated. But the NBA star wasn't always on top, particularly outside of basketball. He's been questioned and critiqued for his pursuits in philanthropy, education, business, and entertainment. That's part of why he founded the media brand Uninterrupted, with the tagline "More Than an Athlete," answering critics who told him to shut up and dribble whenever his opinions ventured beyond the court."
"That idea of being overlooked is the crux of a new campaign and web series for employment brand Indeed called The Main Thing, set to launch October 1. Created by Uninterrupted, the four-part series features James interviewing skateboarding icon and entrepreneur Tony Hawk, R&B artist Teyana Taylor, tech YouTuber Marques Brownlee, and fashion designer Melody Ehsani. The focus of the show is how skills forged through lived experience, creativity, and hard work can open doors across industries."
"Maverick Carter, CEO of Uninterrupted and co-CEO of its parent company, Fulwell Entertainment, says that Indeed wanted to create something entertaining that challenges traditional job hiring practices. "Their focus on championing opportunities for all and their skills-first approach to help people get jobs hit home for us," Carter says. "We've always believed in platforms that unlock access and create space for people who've been overlooked.""
LeBron James created Uninterrupted to assert athletes' identities beyond sports and to counter critics who limited athletes to on-court roles. Uninterrupted produced a four-part web series for Indeed titled The Main Thing, featuring James interviewing Tony Hawk, Teyana Taylor, Marques Brownlee, and Melody Ehsani about how lived experience, creativity, and hard work translate to career opportunities. Indeed's skills-first hiring focus motivated the collaboration. Uninterrupted also produces branded content for major companies, and commercial work remains a key revenue source. SpringHill Co. reported sizable losses last year, underscoring business challenges alongside creative initiatives.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]