Stephanie Horton highlighted that the campaign evolved because around 60% of people view the holiday gifting period as a friendly competition, emphasizing the season's competitive gifting spirit.
Each episode of "Can You Gift It?" will showcase celebrity duos in fun competitions, leveraging Google's shopping insights, reminiscent of retro game shows like "The Price Is Right."
Horton articulated the importance of selecting celebrity pairs who embody a friendly competition vibe, reflecting the personal nature of gift-giving among close friends and family.
Google's holiday campaign, previously featuring Dwayne Wade and Gabrielle Union, aims to creatively engage audiences by merging gift-giving themes with entertaining content.
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