"In this case, the fun part was that nobody knew who OKX was."
"The crypto industry is focused on trying to rehabilitate its image in the wake of so much negative publicity," said Andrew Frank, VP distinguished analyst at Gartner. "Trying to actually change public perception of an entire industry strikes me as an incredibly difficult thing [in advertising]."
"We realized it took us almost 12 months to break even on that spend," said Haider Rafique, OKX's CMO.
#cryptocurrency exchange #marketing strategy #brand partnerships #changing consumer sentiment #rehabilitating industry image
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