"Nearly all keyword research tools produce the same list of top keywords to anyone who uses them. No wonder the most popular keywords are so crowded! Most "high volume" keywords generate high competition as well, which means that unless you have an enormous domain authority and a large staff of writers, you are basically entering a Formula One race with a pushbike. What really counts is the level of intent and specificity."
"Longtail question keywords are frequently overlooked because they have relatively low search volumes. However, the users who enter question-based search terms are generally very close to making a purchase, signing up, or seeking expert advice. As opposed to "email marketing," try something such as "how to improve email open rates for B2B customers". This will provide a great way to target niche markets that are looking for solutions."
Content saturation does not exist. Look beyond standard keyword lists to find many new keywords and opportunities. High-volume keywords attract heavy competition and often favor sites with enormous domain authority. User intent and specificity matter more than raw search volume. Long-tail question keywords often have low search volumes but indicate users close to purchase or seeking expert advice. Target queries like "how to improve email open rates for B2B customers" to reach niche, solution-seeking audiences. AnswerThePublic, AlsoAsked, and Google's 'People Also Asked' box reveal question-based queries that are typically low-competition and high-intent. Semantic search and NLP enable Google to recognize context and synonyms, reducing the need for exact phrase matches.
Read at London Business News | Londonlovesbusiness.com
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