Why Collaboration Is Key To Improving Your Personal Brand

"A personal brand is one of the most powerful resources available to any entrepreneur. Research indicates that as much as 44% of a company's market value can be attributed to the CEO's reputation. And an analysis of visible expertise (a key component of personal branding), found that those who develop a reputation as "elite experts" in their fields can command thirteen times as much pay as experts without a strong, visible brand."

"Collaborative efforts are one of the best ways for you to showcase your personal brand, because quite often, they are simply focused on how you can provide value to others. For example, collaborating with news media is an excellent way to build your personal brand. But this is most likely to deliver meaningful results when you approach this in a collaborative manner. This requires building relationships with editors and volunteering to share your expertise."

"Working with a coach and an editor to write a book is in itself a collaborative process. There's collaboration that goes into selecting and refining a topic, planning your book, revising and editing your writing and getting it published. When both sides are trying to produce something that creates value for the audience, the end result will go a long way in building your personal brand."

Personal brand carries substantial economic weight, with up to 44% of company market value linked to CEO reputation and visible expertise enabling elite experts to command thirteen times more pay. Collaborative activities let individuals demonstrate expertise by creating value for others rather than self-promotion. Engaging with news media through relationship-building and offering expertise produces meaningful branding results. Coauthoring a book with a coach and editor exemplifies collaboration across topic selection, planning, revision, editing, and publication, producing audience-focused work that strengthens a personal brand. Proactive partnerships with mentors, coaches, editors, and media expand skills, refine messages, and increase professional impact.

Read at Forbes