The article discusses how ideas and cultural trends originate on the periphery before becoming mainstream, exemplified by the history of high heels. It contrasts the slow propagation of ideas in the past with today's rapid dissemination of information, which has fundamentally altered our understanding of culture and trends. Modern trends are perceived as transient and lack the enduring cultural significance of previous eras. It emphasizes the relevance of the Lindy Effect in understanding sustainability in cultural phenomena, reflecting society's fragmented cultural landscape and the challenges brands face in navigating this new reality.
Ideas begin on the periphery before entering the mainstream, evolving over centuries until they become integral to societal norms and behaviors.
The Lindy Effect suggests that the longer something has existed, the more likely it is to persist, highlighting the importance of historical context in cultural trends.
New ideas spread faster today than ever before, but they lack the permanence and cultural significance that past trends held, transforming our perception of what's meaningful.
In our current age, trends are fleeting and devoid of deeper cultural meaning, fragmented across various platforms with little shared experience.
Collection
[
|
...
]