"We were thinking it would be a great way to pull back the curtain on Big Law and appeal to recruits and clients of the younger generation. TikTok is so relatable with the videos and how they're not overly produced, so we thought we could really show off our culture."
"People want to see what culture they're joining and see behind the curtain, so to speak. It resonates with law students or new associates, and frankly the engagement and metrics we see back that up."
Collection
[
|
...
]