While many people applauded the looks, social media users called out the Met Gala this year for its bold display of wealth and opulence while the Israeli war in Gaza still raged.
Social media users have since been cutting off celebrities from their bread and butter (aka, online capital) in the wake of the Met Gala, with the help of widely spreading digital campaigns.
"The Met Gala was a bit of a hyperbolic moment that got a lot of people's attention," Marcus Collins, an assistant professor of marketing at the University of Michigan, told NPR of the digital campaigns.
After the Met Gala, TikToker @BlockOut2024 posted a video encouraging users to block celebrities on social media, preventing them from making money from ad revenue, as a way to offer pushback to their silence on the crisis in Gaza.
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