Shoppers are laser-focused on deals above all else, which could dampen their willingness to spend in November and December, according to Natalie Kotlyar, national leader of BDO's retail and consumer products practice.
Despite strong Prime Day numbers, many factors indicate that consumers may not have the same appetite for spending as the holidays approach.
The National Retail Federation expects holiday sales in the U.S. to grow only 2.5% to 3.5%, compared to last year's 5.3% increase.
Amazon's summer Prime Day generated record-breaking $14.2 billion in sales during the 48-hour event, showing a significant rise from the previous year.
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