Why Ad Tech Is The New Change Management For Retailers | AdExchanger
Briefly

Mark Heitke transitioned from Best Buy to Symbiosys to drive change in retail media, emphasizing collaborative bidding between retailers and brands.
Symbiosys enables retailers to manage ad programs, educates brands they carry, and operates behind the scenes in retailer platforms, focusing on search and mid-funnel marketing.
Read at AdExchanger
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