The Senate overwhelmingly passed legislation to force the divestment of the video app by its Chinese owner, ByteDance, within a year or be banned.
Analysts at Bernstein have estimated that, should TikTok be banned, Meta could draw up to 60 percent of TikTok's American ad revenue, while YouTube could take another 25 percent or so.
Meta has sought to amplify concerns about TikTok. But Meta may also experience some blowback if Donald Trump, an unexpected opponent of the TikTok bill, wins re-election.
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