White Castle will serve as the official series sponsor of "Downs 2 Business," a video-first podcast focused on name, image and likeness rights hosted by Caleb Downs and Josh Downs. The series will be available on DAZN, YouTube, Spotify, and Apple, and promoted across Team Whistle and show social channels. White Castle joins other brands tapping college football hype to align around culturally relevant moments. The unscripted show will highlight realities of athlete life, viral trends, inside-the-locker-room moments, and brand-building off the field with sports and entertainment guests. White Castle is headquartered in Columbus, Ohio, where Caleb Downs currently plays safety for Ohio State.
"Downs 2 Business" is hosted by college football standout Caleb Downs and his brother, Josh Downs, an NFL wide receiver. The show is meant to offer an unfiltered view of what it means to be an athlete in the era of NIL deals. The video-first series will be available on DAZN, a dedicated YouTube channel, Spotify and Apple, and will also be promoted on "Downs 2 Business" and Team Whistle's social channels.
White Castle is getting football-ready through its official tie-up with "Downs 2 Business," a partnership that arrives as other marketers, including DoorDash, Bud Light and Applebee's, look to tap into hype ahead of season kickoff. The sponsorship expands on White Castle's efforts to align around culturally relevant moments, according to Jamie Richardson, the brand's vice president of marketing and public relations.
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