Gregg Renfrew posted an update on her Instagram page explaining that Counter Brands, BeautyCounter's parent company, was closing. She formed a new company (G2G) to sell BeautyCounter products in the future, targeting a relaunch by late 2024.
A leaked email to brand advocates hinted at trouble ahead, indicating the termination of all brand advocates. Payment of accrued commissions was assured, with confidentiality agreements stressed.
Another email from Renfrew to brand advocates provided further details on the transition. Carlyle's acquisition of Counter brands seems to play a role in the company's restructuring plans.
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