"The overall time and efforts MNEs invest in developing and operating digital platforms impact their international sales in this fast-moving global technological era," says Li Jingyu, Assistant Professor of the Department of Management at the Chinese University of Hong Kong (CUHK) Business School.
"MNEs with more intensive and persistent digital platform attention are more effective in reaching global customers and achieving better international sales, but MNEs with a more dispersed focus may struggle to optimize their digital strategies."
"According to the latest report by the National Data Administration, core industries in China's digital economy contributed 10 per cent to the country's GDP in 2023, highlighting the importance of digital strategies for MNEs looking to expand globally."
#chinese-economy #digital-strategies #multinational-enterprises #global-business #international-sales
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