Written by Jamie Weiss
From Kickstarter to Instagram, the Internet is awash in watch 'microbrands' offering an alternative to the exclusive and expensive established watch brands.But not all microbrands are made equal - and many consumers are getting ripped off.Like many industries, the luxury watch industry is dominated by a few very big companies that own heaps of different brands or produce huge numbers of watches.
From Kickstarter to Instagram, the Internet is awash in watch 'microbrands' offering an alternative to the exclusive and expensive established watch brands.But not all microbrands are made equal - and many consumers are getting ripped off.Like many industries, the luxury watch industry is dominated by a few very big companies that own heaps of different brands or produce huge numbers of watches.
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