What Is Cyber Monday? The History Behind the Digital-only Discount Shopping Event
Briefly

"Cyber Monday was introduced to capture the surge in online sales occurring on the Monday after Thanksgiving. As high-speed internet and e-commerce became more popular, Cyber Monday became a strategic response to more consumers seeking holiday deals online."
"Nordstrom is boasting deals of up to 70 percent off the week of Thanksgiving and advertising Cyber Monday deals, too."
"A consumer behavior survey published by the e-commerce company Shopify pointed out that nearly 75 percent of shoppers plan to spend the same or more on gifts compared to last year."
Read at WWD
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