What fly fishing taught me about building a brand

Trout fishing requires identifying where currents break and predicting where trout would hold to feed, using observations beyond the surface. Technology branding requires similar discipline: understanding audience feelings, what lies beneath, where cultural currents are moving, and unmet needs people cannot yet articulate. Many startups skip this research and launch with feature-heavy pitch decks and adjective-based branding, then fail to attract interest. Effective anglers and brand builders succeed by observing carefully, adapting quickly, and learning from what went wrong.

Read at Fast Company