In recent weeks, TikTok 'For You' pages have been overtaken by a trend characterized by the phrase 'very demure, very mindful,' which emphasizes modesty and professionalism.
Influencer Jools Lebron popularized the trend with her character Joolieannie, promoting appropriate dressing and behavior for the workplace, highlighting being 'very demure' and 'mindful' to maintain respect and professionalism.
Lebron notes a common contrast in appearance, stating, 'A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure.' This underscores the importance of consistent professional presentation.
Defining 'demure', the Cambridge Dictionary describes it as being 'quiet and polite in a way that shows respect,' aligning with Jools Lebron's interpretation of being playful yet understated in a professional context.
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