"We're not bringing the festival back - we're bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches."
"I think we'll do the whole thing with a lot of self-awareness and humor, so we're not pretending that we are buying a premium brand."
"Congrats to LimeWire for their winning bid for Fyre Fest," Reynolds said in a statement on LimeWire's Instagram. "I look forward to attending their first event but will be bringing my own palette of water."
LimeWire, reborn as an NFT-focused platform after its 2010 shutdown, acquired Fyre Festival's trademarks, intellectual property, and social media for $245,300. The company outbid other interested parties, including Ryan Reynolds's Maximum Effort, and intends to revive the Fyre brand and meme rather than the original festival. LimeWire plans to offer real experiences with self-awareness and humor and explicitly says it will avoid past logistical failures like the famed cheese sandwiches. Reynolds has expressed congratulations and interest in collaborating, and LimeWire's leadership emphasizes a cautious, deliberate approach to relaunching the Fyre brand identity.
Read at Vulture
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