Brands and retailers are investing more than ever in creators because they are seeing the critical role they play in brand building across the entire marketing funnel, from awareness to conversion.
A whopping 92% of brands plan to increase their spending on creators in 2024, and 36% plan to allocate at least half of their digital marketing budget to creators.
The majority of brands surveyed stated that consumers are turning to creators more often than social media ads and celebrities when making purchasing decisions.
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