"one platform, one audience, one inventory,"
"We [Westfield Rise] can now create bespoke 360 packages with an international team going from briefing to operations and insights,"
"extent of the capabilities we can bring to the table in the media and advertising landscape."
Unibail-Rodamco-Westfield (URW) has launched Westfield Rise, an in-house agency to create integrated campaigns across its retail media inventory. Westfield Rise consolidates media planning, brand experience, and data partnerships under the strapline 'one platform, one audience, one inventory.' URW operates 85 global stores with 1,700 digital billboards and 230 brand experience locations and aims to double media revenue by 2024. Candice Mayer-Gillet leads Westfield Rise as managing director and oversees 50 employees. The team delivers bespoke 360 packages across European stores with the ability to extend campaigns into URW's 24 US stores for global reach. Early work included a Samsung phone launch campaign.
Read at The Drum
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