"WE Communications has launched The Plus Network in partnership with five specialist agencies and aims to offer a client-focused alternative to "the increasingly bureaucratic and investor-focused holding companies and agency monoliths". Building on three long-standing agency partnerships with digital marketing firm GLG, branding agency Salt Branding and market research firm YouGov, WE has also brought in public affairs firm Interel and experiential marketing company Envy Create to offer clients integrated capabilities including paid, owned, earned, social, experiential and search."
""To accelerate a brand story today nimbleness is critical, as is the right set of experts who can set ground breaking ideas into motion across an ever expanding media ecosystem," said Melissa Waggener Zorkin, chief executive and founder of WE Communications. "Unlike traditional agency network models, The Plus Network is a unified proposition that puts client needs first - not leadership, whose main concern is next the next quarterly profit target.""
The Plus Network brings WE Communications together with five specialist partners to deliver integrated paid, owned, earned, social, experiential and search capabilities. The network builds on existing relationships with GLG, Salt Branding and YouGov and adds Interel and Envy Create to broaden public affairs and experiential expertise. The model emphasizes nimbleness and assembling the right experts to activate ideas across an expanding media ecosystem. The proposition prioritizes client needs over investor-driven leadership concerns and offers flexible agency combinations to answer briefs. The network is already working with global blue-chip clients across technology, consumer and health sectors.
Read at The Drum
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