"A new study by SEO and GEO agency Nectiv just revealed that making one simple change-adding a table to your business' website-could improve your chances of getting referenced by ChatGPT. ChatGPT is 2.3 times more likely than Google to cite websites with tables, according to the study. Nectiv uncovered this finding by analyzing more than 25,000 webpages indexed by Google and nearly 8,800 webpages referenced by ChatGPT for the same search query."
""So this definitely leads to some interesting insights," Chris Long, the co-founder of Nectiv, writes in a recent blog post about the study. "ChatGPT definitely seems much more likely to [reward] content that's included in some type of table format." Which means that "reformatting your content to table structures or adding them to your existing pages is certainly a worthwhile test for most companies," he adds-especially "if you believe LLMs might already be having issues extracting your content.""
Adding tables to business websites correlates with higher citation likelihood by ChatGPT, which is 2.3 times more likely than Google to cite pages with tables. Comparison of over 25,000 Google-indexed webpages and nearly 8,800 webpages referenced by ChatGPT for identical queries shows one third of ChatGPT citations included a table, versus 13% of Google results. Tables often appear in comparison and product-recommendation content and contain dense contextual information, which may make them easier for large language models to extract. Reformatting content into tables is a practical test for improved LLM visibility.
Read at Inc
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